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What does SEO stand for?

SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Which is better, SEO or PPC?

Is PPC better than SEO?

If your goal is to drive traffic to your site in the short term, you might choose to focus on PPC ads. If you want to enhance your business’s online presence in the long run, SEO is the answer. Alternatively, invest your time and energy in both SEO and PPC for a well-rounded strategy.

SEO can give you consistent results and increase the authority and value of your website. Whereas, PPC can give you immediate results with a highly targeted audience within a time-sensitive period even if your website is not designed for SEO. SEO is very cost-effective and gives you a much higher return-on-investment.

Where do I start my SEO strategy?

What Is an SEO Strategy?
  1. Step #1: Create a List of Keywords.
  2. Step #2: Analyze Google’s First Page.
  3. Step #3: Create Something Different or Better.
  4. Step #4: Add a Hook.
  5. Step #5: Optimize For On-Page SEO.
  6. Step #6: Optimize For Search Intent.
  7. Step #7: Focus on Content Design.
  8. Step #8: Build Links to Your Page.

How do I conduct keyword research?

How do you create keywords for research?

Keywords should contain words and phrases that suggest what the topic is about. Also include words and phrases that are closely related to your topic. (For example, if the paper is about heart diseases, use words like stroke, circulatory system, blood, etc

 

What is an example of keyword research?

Keywords are words or phrases people use to find information or products in search engines. For example, if you wanted to buy food for your puppy, you might type the keyword “food for puppies” into Google. Properly conducted keyword research helps you to: Better understand your niche and target audience.

Which SEO techniques are popular?

What is best SEO technique?
Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site. Put another way: There are a million things you can do to get higher Google rankings (including advanced SEO strategies and techniques). But it’s important to get the basics down first.

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