logoSmart Performance
Your website needs visitors
Having a great website without driving visitors to it is like owning a sports car with no petrol.
Every day your website goes without visits is another day you’re not making the most of your investment.
With so many different digital marketing channels to choose from it’s hard for any business owner, no matter what their digital skills, to identify, set up and manage the channels that will work best for their business.
Did you know… When comparing the results of Smart Performance customer campaigns to standalone PPC campaigns during the same timeframe, Smart Performance more than doubled the value returned by reducing average cost per click by 65% and improving average click-through rates by 230%1
How to attract customers
- Pay-Per-Click (PPC) – promote your business in the search results pages of Google and Bing to attract users who are searching for terms relevant to your products and services
- Social media advertising – advertise your products on popular social media channels such as Facebook and Instagram so that they show in the feeds of your desired audience
- Display advertising – present eye-catching banner adverts to users as they browse websites and use apps across the Google Display Network and Facebook Audience Network
What you get with Smart Performance
Smart Performance is a fully managed blended advertising solution that drives clicks to your website and calls to your business using social media, search and display advertising, all working together to help maximise the return on your investment.
Our best-in-class technology enables advert creation across all channels in minutes
State-of-the-art processes mean we can set your campaigns live quicker than ever before
Innovative machine learning optimises budget daily across channels to help deliver the best results
| Feature | Smart Performance | ||
|---|---|---|---|
| Monthly Cost (ex.VAT) | From £300* | ||
| Channels | Search | Google Search |  |
| Microsoft Advertising | |
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| Social | |
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| Display | Google Display Network | |
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| Facebook Audience Network | |
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| Budget | Shared across all of your chosen channels | |
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| Daily bid and budget optimisation | |
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| Creatives | Instant ad creation across all channels | |
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| Ad consistency across all channels | |
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| Unlimited ad amendments and refreshes | |
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| Targeting | Highly relevant and focused keywords on Search | |
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| Target by age, gender, location and interests on Social | |
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| Target by interests and audiences on Display | |
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| Yell.com retargeting | |
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| Previous website visitor retargeting | |
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| Conversion Tracking | Call Tracking | |
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| Call Recording | |
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| On-Site Conversion Tracking – including contact form submissions, email hyperlink clicks and brochure downloads | |
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| Ad Extensions (Search) | Call Extensions | |
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| Sitelinks | |
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| Reporting | Unified reporting across all chosen channels | |
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| Access to an online dashboard with stats updated daily | |
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| Monthly summary reports by email | |
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* Monthly charges displayed are inclusive of campaign management fees
How does Smart Performance work?
Smart Performance uses machine learning to monitor click volumes, conversion rates and cost per click to ensure budget
is optimised for quality clicks and continues to optimise over time, helping you get the best return on investment.
Your budget is spread across each of the different digital channels
Technology monitors click volumes,
conversion rates and cost per click
Budget spent on each channel will be adjusted accordingly to get the best clicks
Yell is a badged partner of leading global technology providers in order to deliver the best possible advertising results for its customers.
Yell is one of the largest Google Partners in the UK, retaining our badged status for many years. The Google Premier Partner badge is awarded to companies with proven Google Ads skills and expertise, with Yell specialising in search & display ad campaigns.
Microsoft
Yell has been a certified Microsoft Advertising Elite Channel Partner program for several years, in recognition of our in-depth understanding of the search advertising landscape and Microsoft Advertising solutions.